SMS marketing is one of the economical and most reliable means of advertising. It is better than all other traditional forms of marketing because of its speed, wide audience coverage and comparatively better ROI.
In the present era, customers are engaging with businesses online than ever before. Number of mobile users continues to grow, and the amount of time consumers spend on mobile devices is constantly increasing.
FM Stations are constantly in touch with the public. Through SMS service they can communicate miscellaneous important information like important alerts, emergency situations, career opportunities and also public awareness campaigns.